The Agile Therapeutics brand video was built on a platform of authenticity. As an organization that has positioned itself in opposition to the specter of “Big Pharma,” Agile seeks to project an aura of genuine empathy with, and understanding of, the lives women lead. From the beginning, our intent has been to portray the lives of real women who are expressing real feelings and living in the real world. By making those women the champions of our video, we seek to convey that Agile is a champion for women, working to anticipate and understand their needs and to provide the healthcare choices they deserve.
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We asked some of the agency world's sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here's what they had to say.