MM&M asked the pharma marketing community at large, via social media and other efforts, to provide its POV on equality, diversity, and inclusion.
MM&M/Publicis Health's first Diversity Survey reveals some notable shifts to making the healthcare industry more inclusive, yet many agencies didn't feel like opening up about their diversity numbers.
If we properly and intentionally use the power of targeted marketing on behalf of our disabled customers, we might drive real value for an audience we've ignored for too long.
Both leaders were honored at Healthcare Businesswomen's Association 2018 Woman of the Year event in New York.
The 2018 MM&M/Publicis Health Diversity Survey is open.
WPP has become embroiled in a row over sexism and misogyny following an exposé into the lewd behaviour of a men-only event sponsored by the advertising giant in London.
Recruitment for clinical trials has never been easy. New tools and tactics could change that — assuming the sheer volume of information doesn't overwhelm trial organizers.
The tech that's most likely to survive post-CES hype is voice but brands should rethink their gendered approach.
Management turnover has brought the opportunity to keep up the pressure.
Blood Equality for GMHC by FCB Health was another honoree for Ad of the Year.
A "seat at the table" isn't enough, says Oath's Allison Allen, in wide-ranging discussion at annual diversity conference.
Merck CEO Kenneth Frazier's exit from a presidential manufacturing council may go down as one of the most principled stands by the CEO of a major U.S. company, let alone a drugmaker.
Ask the difficult and provocative questions. Lean in. Listen. Diversity and inclusion aren't just buzzwords.
Our goal is to make gender parity a priority, and to keep our spotlight trained on it.
In the wake of high-profile brand flops, everyone from clients to creative teams seeks the counsel of experts.
Under Duato, the leadership team for Johnson & Johnson's pharma group includes six women. "We don't just talk about it," he says.
Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.
Join this webinar to hear new, patient focused research from Univision and Nielsen's Hispanic Healthcare Journey study.
The core campaign concept of Sister Pact — making a pact with a friend to get a mammogram — taps into existing trusted relationships to drive both awareness and participation.
Roberts reports to Ken Begasse, founder and CEO of Concentric Health Experience.