DTC ads don’t offer fair balance says study

DTC ads don't offer adequate fair balance, according to a study by the University of Georgia's Grady College of Journalism and Mass Communication.

Matthew Arnold

February 1, 2008

5:00 am

DTC ads don’t offer adequate fair balance, according to astudy by the University of Georgia’s Grady College of Journalism and MassCommunication. The study found that an average 60-second ad featured under 8seconds of risk information and an average 30-second ad had less than 5seconds.

From the February 01, 2008 Issue of MM+M - Medical Marketing and Media

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