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The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions.
The drugmaker saw a gap in patient-physician conversation about retinal disease.
The aim is not only to urge people to get regular eye exams, but also to maintain good health, as many other preventable diseases like diabetes can lead to vision loss.
When the vision company needed to demonstrate to parents the plight of children struggling to see, it turned to Olson 1to1 and a 360 video to tell the story.