An inside perspective on the FDA online DTC hearings
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Join Everyday Health and the IAB for a first-hand look at the issues surrounding the FDA's request for guidance on digital guidelines. From the five questions posed by the FDA to the industry's response at the hearings on November 12-13, Ben Wolin, CEO and Co-Founder of the largest online health property, and Mike Zaneis, VP of Public Affairs of the IAB, will provide a full wrap up, analysis and next steps for the industry. The FDA's last public meeting on online advertising was in1996, so this is an important issue with great implications.
Don't miss this opportunity to learn how the hearings will impact the digital marketing landscape and your business.
Ben Wolin, Co-Founder and CEO, Everyday Health
Mike Zaneis, Vice President, Public Policy, IAB
James Chase, Editor in Chief, MM&M
Sponsored by Everyday Health