Coveted MR prize awarded to Cain
Before joining Schering-Plough, Cain, who is also PMRG outgoing president, led marketing research teams at Pharmacia and at Bristol-Myers Squibb.
We asked some of the agency world's sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here's what they had ...
In the past, pharma hasn't used data effectively to engage its A-list HCPs. Five companies hope to change that.
Four data aces share their backgrounds, inspirations, and guiding philosophies