Healthcare ethnographic research firm Verilogue said it has crossed a marketing-research milestone, capturing over 50,000 physician-patient conversations. These span the continuum of care, from routine well visits to the heartfelt delivery of metastatic cancer diagnoses, Verilogue said in a statement.
The firm, which listens to and analyzes patient-physician dialogue to deliver insights to clients, said it has grown in the last two quarters in several areas, expanding research capabilities across 75 therapeutic categories and 16 physician specialties; increasing its team to over 35 employees; and expanding partnerships to more than 40 pharmas and nonprofit and academic research organizations.
Verilogue helps them to glean insights from real-time clinical encounters to help solve business challenges, including patient adherence and education, product positioning and messaging, DTC marketing, new product launches, competitive branding and awareness and sales training.
From the August 01, 2010 Issue of MM+M - Medical Marketing and Media
