Johnson & Johnson in March cut the ribbon on its J&JDiabetes Institute, a dedicated facility on its Silicon Valley LifeScan campusfor schooling healthcare professionals on diabetes management—as well as a fewJ&J diabetes products.
J&J aims to train 2,500 healthcare professionals a yearat the facility, in Milpitas, CA, including community-level physicians,diabetes educators, NPs and PAs.
“Healthcare professionals in communities are on the frontlines of diabetes detection and care,” said Kenneth Moritsugu, MD, MPH,chairman of the Diabetes Institute and former Acting Surgeon General. “Butalso, healthcare professionals are being bombarded with new information everyday, and they’re extremely busy taking care of patients, so it’s very difficultfor them to keep up to date with the latest in science and technology.”
It’s part of an international effort, said Moritsugu, whohas type 1 diabetes. J&J opened a similar facility in Tokyo in October, andplans to open training centers in Beijing and Paris.
In addition, J&J launched www.jjdi.us to support alumni.The site will feature content on emerging technologies.
“We see this as a home forthe entire diabetes family, from professionals to patients to patients’families and the society in which they are involved,” said Moritsugu. “We arereally going to be connecting the dots to address this continually expandingepidemic.”
From the April 01, 2008 Issue of MM+M - Medical Marketing and Media
