Despite a disappointing showing by US agencies and the lack of a pharma Grand Prix winner, the inaugural Lions Health festival of creativity in healthcare communications (Cannes, June 13-14) was a big success. The 1,423 submissions endorsed the decision to give healthcare its own Lions event, and a two-day seminar program offered inspiration to more than 500 delegates.
The Health & Wellness Grand Prix went to Japan’s Dentsu for “Mother Book” in support of Kishokai’s Bell-Net Obstetrics, while Leo Burnett Colombia took the Grand Prix for Good for “Cancer tweets.” UK-based Langland was named Agency of the Year while Leo Burnett picked up the Network of the Year accolade.
From the July 01, 2014 Issue of MM+M - Medical Marketing and Media
