MM&M Awards 2015 Book of Winners: A Message From the Editor

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The objective of the MM&M Awards program, now in its twelfth year, is to recognize and champion both creativity and effectiveness in healthcare marketing and communications. These awards are further distinguished by the level of independence and authority with which every submission is reviewed.

This year we assembled an esteemed panel of more than 100 industry leaders and thinkers—representing a wide variety of disciplines and backgrounds in healthcare marketing—to review and score the nearly 700 entries we received.

The judging took place in two distinct stages, an online round followed by a live one-day event. This process affords us maximum flexibility in aligning judges' individual expertise with specific categories and in maximizing the number of judges reviewing each piece.

Judging the MM&M Awards is a significant undertaking and it requires commitment, expertise and stamina. So I'd like to thank all of our 2015 judges for their valuable and heroic efforts. (You can get to know them elsewhere on this site.)

I would also like to thank our sponsors tonight. By recognizing the importance of the MM&M Awards through their generous support, they have enabled us to continue to make this program bigger and better every year.

Finally, I'd like to congratulate all our finalists and winners. We have taken every possible measure to ensure that the best work wins. And even if you were unsuccessful this time around, I hope you enjoyed a fabulous evening with colleagues and peers at the biggest and best party in the industry.

Thank you for being part of the MM&M Awards 2015. We hope to see you again next year.

Marc Iskowitz

Editor in Chief


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