Prescribing Reference (PRI) announced the mobile launch of its Monthly Prescribing Reference (MPR), a drug database for medical professionals.
Physicians can download MPR on a mobile device for free, or as a PC desktop application. The mobile application is compatible with Blackberry, Palm and Microsoft Mobile, as well as Microsoft PC operating systems. PRI is a division of Haymarket Media.
“The MPR drug information was previously available for all Microsoft platforms,” said Jim Pantaleo, vice president and publisher of the MPR product line. “However, many clinicians own BlackBerry and Palm devices, so we needed to make the MPR drug information available to them too. As the iPhone is dramatically changing the mobile market, we are pleased to say that our iPhone application will be available in the third quarter of this year.”
Users downloading the application before August 1, 2009, will be entered into a drawing for a laptop or smartphone.
From the July 01, 2009 Issue of MM+M - Medical Marketing and Media
