Professional Marketing briefs
Epocrates launched an e-sampling platform through its web properties and mobile apps. One Eleven Software's SampleServer is powering the back end of the initiative. Through the e-sampling program, doctors using Epocrates can view a “sample closet” of available product samples.
The US Supreme Court refused to hear appeals brought by pharmaceutical companies seeking to deny overtime pay to sales reps. By refusing to hear the cases, the Supreme Court ostensibly agreed with a federal appeals court in New York, which delivered two separate verdicts in favor of overtime pay for sales reps at Merck-owned Schering-Plough, and Novartis. The decision hinged on whether or not sales reps fall under the “outside sales” exception for overtime pay.