Manhattan Research has released the latest version of its ePharma Physician v11.0 study, which indicates that since June 2011, 38% of the physicians polled have seen a sales rep use an iPad or other tablet during a face-to-face meeting over the course of the past year. The study’s findings also suggest that marketers have yet to optimize the interactive features and capabilities of tablet devices to achieve the most efficient and customized discussion with physicians about their products, and verify that Pfizer, AstraZeneca, Merck and Abbott make up big-name pharmas leading the way in terms of iPad reach via sales reps.
Working to merge interactivity and personalization on tablet devices, Kaon Interactive has launched Kaon v-OSK, an HD touch-screen appliance that delivers interactive messages via website, laptop and mobile devices. Users can explore the medical devices and investigate features, controlling their customized experiences based on personal preferences.
InfoMedics has furthered the expansion of its sales force with the appointment of Charles Andrews as VP, US pharmaceutical sales. Previously he was director, strategic accounts at WebMD, after having spent 10 years at BMS and GSK in a variety of key senior roles.
From the September 01, 2011 Issue of MM+M - Medical Marketing and Media
