Professional Media briefs: May 2013
MedCityNews and UBM Medica are partnering up to put MedCity's Health IT content in the hands of UBM's Partner Network, which spans 30 specialties and therapeutic areas. UBM spokesperson Amy Erdman told MM&M via email that the partnership “is a great fit for our relevant readers as well as our advertisers” and aligns with a push to increase advertising reach to authenticated HCPs.American College of Physicians advertising director Kevin Bolum and JAMA's dermatology and internal medicine account manager, Patricia Quilty, respectively snagged the Multi-Specialty and Specialty Nexus Awards in March. The awards are for excellence and for promoting the effectiveness of journal advertising. The Association of Medical Media started the award in 1993.