Features

Commercial Q&A: Matt McNally on the road ahead for Outcome Health and the state of the POC union

Q&A: Matt McNally on the road ahead for Outcome Health and the state of the POC union

Matt McNally, CEO of Outcome Health, shares his thoughts on post-controversy Outcome Health and the overall state of the point-of-care union.

Commercial Media buyers form group to advance standards in POC

Media buyers form group to advance standards in POC

Among the group's members are media agencies that had pulled healthcare ad spend from the POC channel in the wake of a scandal 10 months ago.

Commercial POC community makes good on promises of transparency and accountability

POC community makes good on promises of transparency and accountability

After a scandal with one of point of care's biggest players, we examine how the community is living up to its promise of greater transparency.

Pipeline Orphan drugs leveraging new tech promise to cure disease

Orphan drugs leveraging new tech promise to cure disease

Two late-stage orphan drugs are upping the ante with their promise to cure disease.

Agencies Digital deliverance: 4 ways marketers can make content more engaging for HCPs

Digital deliverance: 4 ways marketers can make content more engaging for HCPs

Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.

Corporate GSK digital leader brings tech flair

GSK digital leader brings tech flair

GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.

Agencies 2018 Agency 100 overview: firms adapt to stay ahead of nontraditional players

2018 Agency 100 overview: firms adapt to stay ahead of nontraditional players

There was a resetting of healthcare agency priorities in 2017, from income mix to what's keeping them up at night. But revenue continues its steady uptick as firms attempt to stay a step ahead of nontraditional players.

Agencies 3 questions for holding company CEOs, with further insights from consultancies

3 questions for holding company CEOs, with further insights from consultancies

CEOs of the healthcare industry's largest holding companies discuss the future of the business and the importance of data privacy.

Agencies 2018 MM&M Agency 100: Welcome to the new agency world

2018 MM&M Agency 100: Welcome to the new agency world

Everything you need to know about the agency world in medical marketing and communications - including revenue performance and profiles for the top 100 agencies - as well as the trends shaping the industry in general.

Features Read the June 2018 Digital Edition

Read the June 2018 Digital Edition

The State of Diversity in Healthcare Marketing: For years, pharma has talked about diversity and inclusion issues in its midst, with some pundits saying the industry was slow to embrace diversity and others claiming that it's ahead of the curve.