Matt McNally, CEO of Outcome Health, shares his thoughts on post-controversy Outcome Health and the overall state of the point-of-care union.
Among the group's members are media agencies that had pulled healthcare ad spend from the POC channel in the wake of a scandal 10 months ago.
After a scandal with one of point of care's biggest players, we examine how the community is living up to its promise of greater transparency.
Two late-stage orphan drugs are upping the ante with their promise to cure disease.
Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.
GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
There was a resetting of healthcare agency priorities in 2017, from income mix to what's keeping them up at night. But revenue continues its steady uptick as firms attempt to stay a step ahead of nontraditional players.
CEOs of the healthcare industry's largest holding companies discuss the future of the business and the importance of data privacy.
Everything you need to know about the agency world in medical marketing and communications - including revenue performance and profiles for the top 100 agencies - as well as the trends shaping the industry in general.
The State of Diversity in Healthcare Marketing: For years, pharma has talked about diversity and inclusion issues in its midst, with some pundits saying the industry was slow to embrace diversity and others claiming that it's ahead of the curve.