The MM&M buyer's guide to boutique consulting services
It's no secret that the big consulting firms have been acquiring advertising and design agencies, in an effort to attract more of pharma's marketing dollars. It's worked, to some extent. MM&M reported previously that a notable number of biopharma and medical device marketers are ditching their traditional partners and turning instead to consultancies, prompting the obvious question — why?
Khedkar also points to the firm's depth of domain experience, as well as its use of data and analytics to find the right answer.
Firms and consultancies have a lot to offer potential clients, though both would do well to acknowledge the need for speed and agility. Agencies have always been considered essential, but should be