This is Your Year

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Three short months ago, a record 800 industry healthcare marketing and media execs flocked to Tavern on the Green in New York to celebrate the industry's best work with its brightest stars and to be a part of the excitement as the MM&M Award winners were revealed and called to the stage, one-by-one.

Last year's honor roll featured GSW Worldwide and Roche for Tamiflu, McCann HumanCare and Eisai/Pfizer for Aricept, Draftfcb and Eli Lilly for Cymbalta, Harte-Hanks and AstraZeneca for Rhinocort Aqua, Ogilvy Healthworld and Wyeth for know, while AbelsonTaylor scooped six awards in all, including work with Astellas/GlaxoSmithKline and Zimmer.

What does it mean to these winners? It means the work they produced was of such a high standard in terms of its creativity and effectiveness that our independent judging panel—47 of the industry's finest leaders and thinkers—deemed it the best. And that's why these awards—YOUR awards—are the ones that truly count.

Whether or not you were a winner in 2007, the good news is: this is your year. At least, it could be if you put your best work forward.

The MM&M Awards 2008 program launches February 11. The complete entry kit, containing details of all the categories, criteria and entry requirements, is available for download at The closing date for submissions is May 30, 2008.

As in previous years, we will assemble an independent panel of expert judges. Last year we had senior marketing execs from Novartis, Merck, Wyeth, GlaxoSmithKline, AstraZeneca, Bayer HealthCare, Schering-Plough and Allergan, along with numerous agency and media leaders. As always, the identity of the winners will be withheld until the MM&M Awards presentation dinner in NewYork in the fall. If you've attended the event in the past, then you'll know how much excitement this generates.

So it's time once again to set your genius free and make 2008 your year. To help you, we will be offering entry tips and advice along the way—look out for an article in the March issue of MM&M on how to win an award, along with a special webcast. Good luck!

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