This is Your Year

The quest to win an MM&M Award starts here with the launch of the 2008 program. As always, your entries will be judged by an independent panel of some of the industry's finest minds.

James Chase

February 1, 2008

5:00 am

Three short months ago, a record 800 industry healthcaremarketing and media execs flocked to Tavern on the Green in New York tocelebrate the industry’s best work with its brightest stars and to be a part ofthe excitement as the MM&M Award winners were revealed and called to the stage,one-by-one.

Last year’s honor roll featured GSW Worldwide and Roche forTamiflu, McCann HumanCare and Eisai/Pfizer for Aricept, Draftfcb and Eli Lillyfor Cymbalta, Harte-Hanks and AstraZeneca for Rhinocort Aqua, OgilvyHealthworld and Wyeth for know

Menopause.com, while AbelsonTaylor scooped six awards inall, including work with Astellas/GlaxoSmithKline and Zimmer.

What does it mean to these winners? It means the work theyproduced was of such a high standard in terms of its creativity and effectivenessthat our independent judging panel—47 of the industry’s finest leaders andthinkers—deemed it the best. And that’s why these awards—YOUR awards—are theones that truly count.

Whether or not you were a winner in 2007, the good news is:this is your year. At least, it could be if you put your best work forward.

The MM&M Awards 2008 program launches February 11. Thecomplete entry kit, containing details of all the categories, criteria andentry requirements, is available for download at mmm-online.com. The closingdate for submissions is May 30, 2008.

As in previous years, we will assemble an independent panelof expert judges. Last year we had senior marketing execs from Novartis, Merck,Wyeth, GlaxoSmithKline, AstraZeneca, Bayer HealthCare, Schering-Plough andAllergan, along with numerous agency and media leaders. As always, the identityof the winners will be withheld until the MM&M Awards presentation dinnerin NewYork in the fall. If you’ve attended the event in the past, then you’llknow how much excitement this generates.

So it’s time once again to set your genius free and make2008 your year. To help you, we will be offering entry tips and advice alongthe way—look out for an article in the March issue of MM&M on how to win anaward, along with a special webcast. Good luck!

From the February 01, 2008 Issue of MM+M - Medical Marketing and Media