The White House proposed a rule to disclose drug prices in consumer ads. Individuals familiar with the proposal said that drugmakers would need to reveal a drug’s list price in DTC ads. (Axios)
Five things for pharma marketers to know: Friday, August 24, 2018
White House proposes rule for drug prices in DTC ads; FDA to study impact of side-effects warnings in drug ads; FDA approves Shire's potential blockbuster HAE treatment.