London-based indie shop Four Communications acquired healthcare agency MSA Media for an undisclosed sum.
Andrew Jack, managing director at Four Communications, said the acquisition will bolster the agency’s media planning capabilities in the healthcare sector.
MSA Media will now be known as Four MSA and will be folded into the company’s marketing and media operations. MSA Media’s current client roster includes Novartis and Bayer. MSA Media managing director Emma Statham will join Four Communications’ board of directors.
