What will be the most game-changing catalyst in industry’s quest to become more patient-oriented?
In 2015 alone, spending on programmatic advertising increased by nearly 50% to $15 billion, and by 2017 it is projected that 83% of all display ads in the U.S. will be purchased programmatically. In order to keep pace with this rapidly evolving marketplace, service providers will have to act quickly to effectively fulfill the wants and needs of healthcare and pharmaceutical marketers, who will need to take a “customer service orientation” approach in dealing with patients, leveraging tools such as relevance and personalization in their outbound and inbound marketing tactics.
R. J. Lewis, president and CEO
FAST FACTS
Address: 810 Bear Tavern Road, Suite 102, Ewing, NJ 08628
Phone: 609-882-8887
Email: [email protected]
Year Founded: 1999
Employees: 10–50
Sample Clients: Pharmaceutical, biotech and medical device companies, hospitals, agencies and other top-quality companies that target physicians, healthcare professionals, and health consumers.
New Business Contact: John Burke, chief revenue officer, [email protected]
COMPANY PROFILE
Founded in 1999, eHealthcare Solutions (EHS) is the longest tenured digital advertising network specializing in the healthcare and pharmaceutical industries. We offer unparalleled access to healthcare professional and consumer audiences through our exclusive relationships with more than 80 of the nation’s leading healthcare publishers, medical societies, and associations. We have spent nearly two decades enhancing and refining our ad-serving and audience-targeting capabilities to provide a best-in-class experience for the marketers, advertisers, and publishers we represent. Backed by the power and extensive reach of our network, we also provide maximum engagement with our full suite of turn-key custom digital solutions. We are now pleased to announce the launch of the EHSX: Private Exchange & Marketplace — a first-of-its-kind premium programmatic exchange for health-care and pharmaceutical marketers.
SERVICES AND OFFERINGS
We are experts in delivering meaningful engagement with high-value target audiences across the digital healthcare landscape, working directly with brand teams and agencies to build custom programs that drive results and deliver maximum brand impact.
EHSX: Private Digital Ad Exchange, Ad Serving & Audience Targeting, FocalPoint Geo-Medical Targeting, Authenticated Prescriber Targeting, Contextual Engine, Keyword and Page Targeting (Inclusion/Exclusion), Custom Audience Segment Targeting, Mobile Messaging & In-App Advertising.
Custom Email Programs: Condition-Specific HCP & Consumer Campaigns, Publisher-Branded Emails, eTOCs, and Newsletters, Custom Digital Programs & Turn-key Solutions, ConferenceInsider Sponsorship Programs, Gamification: Custom Diagnostic Challenges and Trivia Games, Content Infusion — Native Advertising with Premium Publisher Brands, Microsites & Resource Centers, KOL/HCP & Patient Video Series, Paid Search & Social Media Marketing Programs.
CORE CAPABILITIES
Targeted Healthcare Advertising: Blending decades of expertise with best-of-breed technology, EHS provides an unmatched suite of ad serving, targeting, and campaign management services. Our sophisticated mix of targeting capabilities delivers your message with pinpoint accuracy to maximize engagement and advertising spend.
Custom Digital Programs: We work directly with our agency and brand team partners to develop and implement comprehensive, customized digital programs with the objective of modifying customer behavior and promoting engagement.
We blend critical thinking, innovative problem solving, and digital expertise to produce turn-key custom solutions that include: microsites, native content infusion, gamification, live conference reporting and engagement programs, and authentic user-generated video content.
From the April 01, 2016 Issue of MM+M - Medical Marketing and Media
