Gideon Spanier

Most Recent Articles by Gideon Spanier

Stagwell's Penn says digital marketing agencies are 'undervalued' as he eyes more M&A

Stagwell's Penn says digital marketing agencies are 'undervalued' as he eyes more M&A

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The founder of Stagwell has claimed digital marketing agencies are undervalued because investors still fail to appreciate how much digital communications and e-commerce are going to transform the economy.

Accenture: Large-scale agency M&A is 'not our game' as we have 'amazing momentum'

Accenture: Large-scale agency M&A is 'not our game' as we have 'amazing momentum'

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Accenture will not consider a takeover bid for a large ad agency group because its chief executive says there has been a "100%" failure rate with such deals.

WPP names Karen Blackett as its first UK country manager

WPP names Karen Blackett as its first UK country manager

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WPP has named Karen Blackett as its first UK country manager, making her the most important agency leader in the British ad industry.

Bank: Publicis and WPP are takeover targets, and Accenture is a 'credible buyer'

Bank: Publicis and WPP are takeover targets, and Accenture is a 'credible buyer'

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Accenture or CapGemini are more likely to acquire the global agency networks than a Google or Oracle, according to a leading French bank.

Media is where agencies are hurting

Media is where agencies are hurting

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Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?

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