Sonja Foster-Storch previously served as president of McCann Echo.
GSW appointed Sonja Foster-Storch as president of North America, a role that was held most recently by Marci Piasecki, who left the agency at the end of 2016.
Foster-Storch previously served as president of McCann Echo and has held senior executive roles at Cline Davis & Mann, The HealthEd Group, and Clinical Connexion. She reports to Lisa Stockman, president of inVentiv Health Communications.
See also: INC Research to buy inVentiv Health in $4.6 billion deal
As president of GSW North America, Foster-Storch is responsible for leading the agency’s operations in New York; Toronto; Columbus, Ohio; Montreal; and Newtown, Pennsylvania. She will offer strategic direction to the agency’s domestic and global healthcare clients.
“We’re thrilled to have Sonja join GSW,” said Stockman, in an email. “Her down-to-earth and adventuresome personality brings a unique blend of positive energy and strategic savvy to GSW.”
Piasecki did not immediately respond to MM&M’s inquiry about leaving GSW.
See also: McCann Health forms new global consultancy
Last week, McCann Health announced the promotion of Jesse Johanson, previously EVP and director of strategic planning, to McCann Echo’s new president. He replaces Foster-Storch.
“Jesse is an exceptional talent and has done an outstanding job of expanding the scientific and strategic capabilities at McCann Echo,” said Amar Urhekar, president of McCann Health Americas, in a news release. “As president, I’m confident that Jesse will lead McCann Echo to new heights of growth and success.”
From the October 01, 2017 Issue of MM+M - Medical Marketing and Media
