Health

P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'

P&G: healthcare acquisition helps us stay on top of consumer 'megatrends'

Procter & Gamble said its $4.2 billion acquisition of German firm Merck's consumer health division was about allowing it to respond to the changing demands of an aging world.

Can the healthcare industry really expect to drive patient engagement?

Can the healthcare industry really expect to drive patient engagement?

Increasing patient engagement as a tool for improving care and outcomes has been a tough code to crack for the healthcare industry.

Marian Salzman exits Havas PR for Philip Morris International

Marian Salzman exits Havas PR for Philip Morris International

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She is relocating to Switzerland for the role.

APCO hires Nancy Turett as healthcare executive director

APCO hires Nancy Turett as healthcare executive director

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Turett spent 25 years at Edelman before launching her own firm in 2013.

HealthSpark 2018 unites disruptors at SXSW

HealthSpark 2018 unites disruptors at SXSW

AI, wearables, and VR still reign supreme in the healthcare realm, and other things you missed

CPG companies Nestlé and Kellogg court OTC

CPG companies Nestlé and Kellogg court OTC

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A sea change may be afoot in OTC, with multiple healthcare businesses in play. Could consumer goods companies fill the void left by big pharma?

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health

Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions Health

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The relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.

Lions Health jury declines to award a pharma Grand Prix

Lions Health jury declines to award a pharma Grand Prix

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The jury said the year's best work in the category was a public-health campaign.

Study: How brands should market to first-time parents

Study: How brands should market to first-time parents

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Ketchum, which launched a parent specialty unit, surveyed 400 first-time parents to find out what brands are doing well and how they can do better.

Amy Molyneux, Meta

Amy Molyneux, Meta

Amy Molyneux is co-founder and EVP of Meta.

Thomas Goetz, Iodine

Thomas Goetz, Iodine

Thomas Goetz is the CEO and co-founder of Iodine.

Stephanie Tilenius, Vida Health

Stephanie Tilenius, Vida Health

Stephanie Tilenius is CEO and co-founder of Vida Health.

Monday at SXSW: That's a wrap

Monday at SXSW: That's a wrap

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SXSW's health track finally got a seat at the big-kids table.

Havas combines Havas Health, Havas consumer health practices into new entity

Havas combines Havas Health, Havas consumer health practices into new entity

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The organization is now called Havas Health & You and continues to be led by Donna Murphy.

W2O acquires Pure Communications, plans to create new health and tech agency

W2O acquires Pure Communications, plans to create new health and tech agency

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Pure Communications CEO Andrea Johnston will lead the combined agency.

Healthcare marketers: Don't forget about the baby boomers

Healthcare marketers: Don't forget about the baby boomers

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Baby boomers have taken to health tech with surprising ease, opening up a wealth of opportunities for marketers savvy enough to pursue them.

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

Q&A: Omnicom Health Group's Josh Prince on provoking conversation in healthcare

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He talks about the three qualities that make for a great campaign and why conservatism will not help drugmakers address reputational issues.

Bayer creates new role: VP of comms for consumer health

Bayer creates new role: VP of comms for consumer health

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He plans to expand the company's consumer health marketing.

Easy navigation beats out trustworthiness for health info, survey finds

Easy navigation beats out trustworthiness for health info, survey finds

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Consumers are more likely to use health information websites they find easier to navigate than those perceived as trustworthy, like government sites, new research shows.

2016 Wellness Forecast: Smart Stuff, Angry Debates and More

2016 Wellness Forecast: Smart Stuff, Angry Debates and More

We love smart stuff. Smartwatches track our daily activity, smart fabrics monitor vital signs, smart shoes navigate our journeys and smart drugs boost cognitive functioning.