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Digital deliverance: 4 ways marketers can make content more engaging for HCPs

Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.
GSK digital leader brings tech flair

GSK consumer healthcare chief digital officer Marc Speichert talks about being a builder.
POC community makes good on promises of transparency and accountability

After a scandal with one of point of care's biggest players, we examine how the community is living up to its promise of greater transparency.
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Profiles in Creativity

This six-part series, produced by the MM&M Content Lab in partnership with Klick Health, tells personal stories of people using creativity to solve problems in healthcare.
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Hemophilia A

Two drugs in the pipeline representing unique marketing challenges

By Sony Salzman June 05, 2018

Two touted products in the pipeline reflect three of medical marketing's most profound modern-era challenges.

Five things for pharma marketers to know: Thursday, May 11, 2017

By Virginia Lau May 11, 2017

FDA approves Merck/Lilly combo for lung cancer; new PhRMA requirements result in expulsion of 22 members; Pfizer to pay Sangamo $7 million for gene therapy programs

Roche gears up to enter loaded hemophilia A drug market

By Rebecca Mayer Knutsen February 16, 2017

A loaded hemophilia A drug market is an indication patients in and around it are well-served, but that hasn't stopped contenders such as Roche's emicizumab.