Worldwide spending on cancer medications hit $100 billion last year; Bayer adds an anticoagulant to its pipeline for $100 million; GlaxoSmithKline has a new chairman
Five things for pharma marketers to know: Friday, April 24
PBM Express Scripts said last year’s trends reflect a major shift in how the pharmaceutical industry does business and that generics are not the bargain they once were.
Five things for pharma marketers to know: Tuesday, March 10
HCV drugs and other specialty medications drove a 13% increase in last year’s prescription spending, the CBO overestimated just how much healthcare reform would cost, and an FDA panel voted 17-0 in favor of Kythera’s drug that can reduce double chins.