Deborah Lotterman is chief creative officer of Precisioneffect.
One thing people don’t realize about my job
That I don’t do all the creative work. My job is to create an environment where exceptional creative people flourish. When I started hiring people who were much better than me, the agency really took off.
What surprises people about the agency world
That there were agencies that focused on medical. I thought I was going to be a doctor until I hit chemistry in high school — whoa.
How it feels to be one of the most prominent creatives in the Boston area
Boston is home to some world-class consumer agencies. I’m proud to have been part of building the most prominent medical agency in the city, and I’m inspired by my awesome peers.
Most distinct aspect of my personal office
I have a wall covered with random visual inspiration. Much of the wall is the postcards that photographers and illustrators used to send out before we all moved online.
There are also some quotes and some great pictures of my kids.
Commute difficulty on a scale of one to 10
Negative three. I live west of the city and walk into the office every day. It’s about three miles, and if I hoof it, I can do it in just over an hour.
Average alarm clock time on a weekday
At 4:30 a.m. I check WhatsApp. My older daughter is spending the year in Paris, and it’s a good time to check in on her.
If I wasn’t working in this field, I’d be
Serving as a chef on a small yacht in the Mediterranean Sea.
What book are you reading?
The Alice Network. Historical fiction, France during both World Wars. Female spies for the resistance. Super fun.