The Centers for Disease Control and Prevention has hired Golin to provide media and social media support for the Center for Global Health, the department that manages the CDC’s international efforts.
The organization is looking to Golin to help it expand global health content and the reach of key messages to address public health emergencies around the world, according to the award document.
Golin will use its Bridge tool for media and social media surveillance and reporting, its Relevance Radar to track earned media metrics and media training for the center’s spokespeople and leadership. Without the firm’s media and social media strategy, implementation, measurement and analytics, the center’s communications team would be less able to support the organization’s mission, it said in award documents.
The government agency is paying Golin less than $250,000 to support its efforts on global public health emergencies such as COVID-19, Ebola, polio and measles, according to documents posted on the federal government’s System for Awards Management website.
The center looked at other businesses after deciding it needed communications support services, but offered the work directly to Golin because “no other service researched possessed the capabilities of Golin’s Bridge,” it said.
The Interpublic Group agency has been helping the CDC with digital campaigns since at least 2018, including the Tips from Former Smokers Campaign and the U.S. Surgeon General’s report on e-cigarettes and youth, according to the documents.
Golin declined to comment on the contract. A CDC representative could not be reached for comment.
The CDC has been in the national media spotlight over questions about political interference into its communications with scientists, doctors and the general public and its messages on the safety of reopening schools.
Johnson & Johnson also recently hired Golin to handle PR for its North America Skin Health business.