Evoke has brought on Jennifer O’Dwyer as president of North America and promoted her predecessor, Tom Donnelly, to chief growth officer.
O’Dwyer joined the agency last week, reporting to Evoke founder and CEO Reid Connolly. She is overseeing Evoke’s North American business, which includes offices in New York, Philadelphia, San Francisco, Chicago, Los Angeles and Princeton, New Jersey. O’Dwyer is based in New York.
“Evoke has always been an agency I’ve admired, especially for its strong digital and consumer business,” O’Dwyer said. “My background is very much HCP-driven, so I was excited to dig in deeper on the consumer side of the business, but also bring some deep experience on the HCP side to Evoke.”
O’Dwyer will work closely with Philadelphia and Chicago managing director Beth Beck and and client leads in the New York office. She will also collaborate with Evoke chief creative officer Collette Douaihy and chief strategy officer Michael Cole.
“My responsibilities are for New York and Philadelphia, ensuring the financial health of the business as well as ensuring we have some of the strongest client relationships and partnerships that allow us to do great work,” she said. “When you have great client partnerships, it allows you the freedom to push more creatively and to do great work on behalf of the communities we ultimately serve.”
Previously, O’Dwyer spent 12 years at CDM in client services, most recently as associate partner and director of client services. Earlier in her career, O’Dwyer worked at Euro RSCG Life and DraftFCB Healthcare.
Donnelly has worked at Evoke for nearly 10 years, serving as president of North America since 2015. In the newly created position of chief growth officer, he will be responsible for growth across Evoke’s agency brands.
Evoke’s agency subsidiaries include San Francisco-based creative firm Evoke Giant, market research and access agency Evoke Navience, digital pharma agency Evoke Firsthand and recently acquired health communications agency Evoke Kyne.
Last year, Evoke restructured and rebranded its agency brands under the Evoke banner in an effort to create a more simplified structure and branding. Evoke is owned by London-based Huntsworth.
This story was updated on July 9 with quotes from O’Dwyer and additional information.