The M.D. who formerly led WPP’s dedicated Johnson & Johnson shop The Neighborhood has joined Klick Health as a managing director, the indie agency was expected to announce today.
Daniel Drexler started with Klick on June 24. He works out of the Toronto and New York offices and reports to Klick president Lori Grant.
In a statement, Grant called Drexler “a natural fit for Klick [given] his combined medical and business backgrounds, his passion for technology, and his empathetic yet driven disposition.”
Drexler marks the third senior network agency exec to move to Klick in the last two months. Preceding him were newly hired chief creative officer Rich Levy and SVP of media Dave Leitner, who joined from FCB Health and MDC Partners, respectively.
He will not, as this reporter assumed, become part of the agency’s medical strategy team, which is led by CMO Holly Henry, Ph.D., and which Klick claims is the largest single medical team integrated across a full-service agency in the world.
As opposed to most M.D.s and Ph.D.s in the ad business, “I lean more toward strategy, client service and creative than I do toward medical direction and medical strategy,” Drexler told MM&M.
Drexler joins the account service team, with responsibility for managing clients, growing business and “doing what I can to enhance the stellar culture inside Klick,” he said. “That was largely what I did at WPP. I was an integrated team leader over the J&J account.”
That role, CEO and founder of WPP’s The Neighborhood, involved not only helping to integrate disciplines, Drexler said, but also helping integrate people from across the network to build micro teams and different service offerings while finding sometimes unique opportunities for the network to mine.
The Neighborhood traces its roots to late 2017, when J&J issued an RFP for a piece of the company’s consumer business. WPP basically expanded what it had been doing on the professional side, a dedicated shop known as Team Chemistry. Created primarily to service the J&J consumer business, the consumer shop expanded to some other clients including Alphabet’s Verily and Platinum Equity’s Lifescan.
Drexler’s 15 years in the industry also includes stints at agencies within the Publicis Health network, along with Grey’s G2 and IMC2.