Indegene has acquired London-based consulting firm DT Associates.

DT Associates specializes in customer experience and digital operations for pharma companies, including digital assessment and customer experience reports. It also helps drugmakers organize their digital teams and strategy. 

The firm will operate as a separate unit within Indegene called DT Consulting. Indegene cofounder and CEO Manish Gupta said Indegene paid $10 million for a majority stake in the company.

“We at Indegene are very strong on medical expertise and global operations, and we have a very strong tech perspective,” Gutpa said. “We see more clients thinking through their digital process, thinking about what their transformation to digital means. We came across DT, which focuses on digital excellence and customer experience. We have similar customers and have a bunch of synergies. We got talking about how we can add much more value to the market by working together.”

The acquisition of DT also gives Indegene a stronger presence in Europe, with four offices in the continent in London, Switzerland and Ireland, as well as DT’s London office. 

The deal is Indegene’s seventh acquisition in seven years, Gutpa said. Several of those previous deals were acquisitions of tech platforms, but he noted that Indegene has grown seven to eight times larger in those seven years, much of it through organic growth.

DT Associates was founded in 2014 by managing partners Tim van Tongeren and Dennis van Rooij, who will continue to lead DT Consulting as a separate entity. Gupta said some Indegene leaders will join DT’s board to drive alignment between the two companies.

Indegene works with pharma, biotechs, health plans and provider organizations globally. It provides services and tech platforms to support analytics, research and development, marketing, and product commercialization for the healthcare industry. The firm has offices in India, the U.S., Canada, Europe, Singapore and China.