Klick Health, a 2022 MM+M Agency 100 honoree, announced the launch of btwelve, a venture studio supporting health startups, Wednesday morning.
The creative agency said the debut of the venture studio is focused on “bringing emerging concepts in health to market.” Klick added that btwelve’s initial clients include Seed Health, a microbial sciences company, as well as Ostro, a healthcare information platform.
Leading btwelve as general partners are two well-known industry names: Dan Drexler, M.D., and Destry Sulkes, M.D. Drexler has been at Klick for nearly four years, previously serving in leadership roles at WPP for eight years. Meanwhile, Sulkes is a co-founder of health tech company Prognos Health and served as chief experience officer of Wunderman Thompson for about a year-and-a-half.
Sulkes said the venture studio has ambitions to transform the state of healthcare, assist health pioneers in bringing bold concepts to market and even help clients “win Nobel Prizes.”
“At btwelve, we know how to thread the needle,” Drexler said in a statement. “In today’s dynamic health space, companies need to navigate the increasingly ambiguous and converging state between consumer and clinical. We help design best-in-class consumer experiences for regulated products, and can create clinical credibility with top consumer products.”
The launch of btwelve is Klick’s attempt to provide commercialization resources, expertise and investment to “disruptive ideas” and “innovators,” according to a company press release.
“We are thrilled to introduce btwelve and the model we’ve purposefully built to help health-and-wellness founders commercialize their ideas,” said Klick Health Co-Founder and Chairman Leerom Segal in a statement. “Born out of our hacker roots, entrepreneurial spirit, and growing presence in health ventures, btwelve is seeing significant demand right out of the gate.”
Klick has been busy as of late on the personnel front. Less than a month ago, Jay Manara, SVP of media strategy and integration at Klick, was named to MM+M’s 2023 40 Under 40 list.
Additionally, Klick recently added a host of leaders to the company amid its ongoing global expansion effort. Some of the most notable names include Jennifer Lambert as managing director, Europe, Middle East and Africa; Roberta Raduan as managing director of Latin America; and McKinsey alum Brian Fox as president of commercial solutions at Klick Group.
