Lexington Communications and Woodberry Associates have formalised a long-standing working relationship with the launch of LW Communications, which will provide healthcare comms services. The aim is to complement the separate healthcare work of the two agencies.
LW will focus on the US market initially and operate from offices in Washington, DC, New York City and London.
It will be led by Brian Kennedy, founder and president of Woodberry, and Emily Cook, chief executive of Lexington.
Day-to-day running of the new strategic partnership will fall to Amanda Conschafer, chief executive of Woodberry, and Ed McRandal, executive director and chair of healthcare at Lexington.
According to McRandal, LW has a small team of dedicated staff, but clients will be able to benefit from the expertise of employees from across the two agencies if needed.
The services offered by the new partnership will include awareness campaigns, advocacy comms, corporate comms, media relations, crisis and reputation management, and brand and launch comms.
Lexington and Woodberry work for a wide range of healthcare clients including Merck (MSD), Roche, Bristol-Myers Squibb, Novartis, Amgen and Global Campaign for Patient Access.
Kennedy said: “Life sciences companies across the world are looking for creative and effective ways to raise disease-state awareness, define the value of medical intervention and motivate stakeholders. LW takes a strategic approach to deliver the impact that clients seek.”
Cook said: “We founded LW to tell the healthcare stories that matter and, by combining the expertise of Lexington and Woodberry, we can deliver exciting, transformative campaigns for our clients.”
LW brings a “new level of authenticity to healthcare communications by spotlighting lived experience on a global scale”, according to Conschafter.
And McRandal stated: “LW is designed to make a difference — for our clients, health service leaders and ultimately for patients. We are proud that, after years of Lexington and Woodberry working together, we have formalised our partnership and are ready to serve clients across the world.”
This article originally appeared on PRWeek US.
