Publicis Groupe has acquired the New York-based marketing agency Rauxa, the holding company said on Monday.
The agency will become part of Publicis Media and work closely with other agencies in the division, including Digitas, Moxie and MRY. Rauxa will continue to be led by founder Jill Gwaltney and president and CEO Gina Smith, both of whom will report to David Penski, global CEO of Publicis Media Exchange, and Tim Jones, regional CEO for the Americas for Publicis Media.
Rauxa, historically a corporate and consumer marketing firm, began expanding into healthcare marketing this year. In April, the firm hired Karl Tiedemann as EVP and director of health and wellness, and last month it brought on Mindy Telmer, a veteran of health-focused agencies Nitrogen and Harrison & Star, as creative director.
Rauxa earned about $70 million in 2018, according to the announcement. It has 300 staffers in six U.S. offices and clients including Verizon, Alaska Airlines and Vans. Rauxa’s healthcare clients include Celgene, Weight Watchers and Blue Shield of California.
Leaders from Publicis and Rauxa were not immediately available for additional comment.
Publicis also acquired data marketing firm Epsilon this year for nearly $4 billion.
In the first half of 2019, the Paris-based holding company reported a 1.7% increase in revenue to $4.9 billion. Eleven percent of its revenue in the first half of this year came from healthcare.