641 Sixth Ave, 5th Floor
New York, NY 10011
Phone: 212-524-6288 · Fax:212-524-6299
Email: rviray@thecementworks.com · Web: www.thecementworks.com
Founded: 2000

Officers: Partners: Susan Miller, Rico Viray; EVPs: Ed Cowen, Reid Saleeby, PeterZamiska; SVPs: Andrea Bast, Lily Chow, Ed Puydak; David Garson, SVP/creativedirector, art; Daljit Telymonde, SVP/creative director.

Financial data:

Source 2005 2004
Gross Income $8.3 mil $5.5 mil
Billings $69.5 mil $38.3 mil
US Employees 49 32

U.S. billings breakdown by media/source:

Medium 2005 2004
Journals 29.0% 25.0%
Conventions/ exhibits 5.0% 5.0%
Direct marketing 2.0% 2.0%
Sales Materials 30.0% 31.0%
Consumer Media 4.0% 4.0%
Branding, strategy programs 30.0% 32.0%

Healthcare accounts: UCB: Cimzia (global, U.S.); Johnson & Johnson: Tibotec (global, U.S.),TMC114, TMC-125; Pfizer/Boehringer-Ingelheim: Spiriva; Novartis Ophthalmology Portfolio:Visudyn, Genteal Portfolio, Vitalux; Bayer diabetes division: Ascensia Breeze, Ascensia Contour;Alpharma USPD Inc.: Feverall; Pfizer: advocacy program; Medco Health Solutions; EasternDental.

Accounts gained (10): Novartis ophthalmology portfolio: Visudyn, Genteal Portfolio, Vitalux;Bayer diabetes division: Ascensia Breeze, Ascensia Contour; Johnson & Johnson: TMC-114,TMC-125; UCB: global; Medco Health Solutions; Eastern Dental.

Accounts lost (1): Vicuron Pharmaceuticals, Inc.

New hires: Daljit Telymonde, SVP/creative director.

Offices: Raleigh, N.C.