245 Fifth Avenue, 12 Floor,
New York, NY 10016
Phone: 646-486-9701 · Fax:212-213-4235
Email: smichaelson@wishbone-itp.com · Web: www.wishbone-itp.com
Founded: 1998

Financial data:

Source 2005 2004
Gross Income $11.1 mil $9.2 mil
Billings $81.6 mil $70.6 mil
US Employees 52 43

U.S. billings breakdown by media/source:

Medium 2005 2004
Journals 20.0% 20.0%
Alternative media 5.0% 5.0%
Conventions/ exhibits 10.0% 10.0%
Direct marketing 15.0% 30.0%
Sales Materials 45.0% 35.0%
Other 5.0%

Healthcare accounts: Abbott Laboratories: Depakote; Genzyme Corporation: Synvisc; Bristol-MyersSquibb Co.: Cefzil, Coumadin; Dey, LP: AccuNeb, EpiPen; MedPointe Pharmaceuticals:Astelin, Optivar; Reliant Pharmaceuticals, Inc.: Antara; Sigma-Tau Pharmaceuticals, Inc.:Matulane.

Accounts gained (6):

Accounts lost (0):

Services: The agency launched its new medical education division, Backbone. Diana Feed,Wishbone’s chief science officer, is the managing director and architect of this group. Theagency’s strategy is to take its discovery process and apply the blueprint to a higher science,medical education arena. Backbone excels in developing advisory boards, editorial content,meetings, symposia, advocacy, publications planning, and Web-based activities.