Source: Nielsen
Source: Nielsen
Source: Nielsen
Source: Nielsen
From the April 01, 2016 Issue of MM+M - Medical Marketing and Media
2015 DTC spending: All the data in one place
Drugmakers spent 20% more on DTC ads in 2015 than in 2014. Eli Lilly was the top spender, shelling out $220.4 million to promote Cialis, its erectile dysfunction drug.
