2015 DTC spending: All the data in one place

Drugmakers spent 20% more on DTC ads in 2015 than in 2014. Eli Lilly was the top spender, shelling out $220.4 million to promote Cialis, its erectile dysfunction drug.

April 4, 2016

1:00 pm

pharma DTC spending

Source: Nielsen

pharma DTC spending

Source: Nielsen

pharma DTC spending

Source: Nielsen

pharma DTC spending

Source: Nielsen

From the April 01, 2016 Issue of MM+M - Medical Marketing and Media

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