Here are the most popular MM&M campaign stories of 2019 featuring Cannes winners, videos, documentaries and the best of DTC.
Allergan’s aesthetics marketing team knew that aesthetic treatments have seasonality, with spikes around the holidays, so it declared November 20 as National Botox Cosmetic Day. Learn more about what influenced this decision here.
Razorfish Health’s EVP, executive creative director Josh Tumelty takes a look at six campaigns which turned a blind eye to the status quo. Check out which campaigns are featured here.
Alisa Shakarian, creative director at Cambridge BioMarketing, analyzes six disease awareness campaigns that represent the first true beginning of hope — which is why these stories are so impactful and important to tell. Find out which campaigns made her list here.
After two years with no Pharma Grand Prix, Cannes Lions judges awarded their top prize to Breath of Life, a chronic obstructive pulmonary disease awareness initiative for GlaxoSmithKline by agency McCann Health in Shanghai. Find out more about this award-winning campaign.
Ogilvy Health’s Samantha Dolin ranks the year’s 10 best DTC campaigns. Spoiler: 60-second TV spots no longer rule the day. Find out which campaigns made Dolin’s list.
We had almost 100 submissions for our #ConvinceMetoVax initiative, which we presented for a popular vote. It’s a pleasure to share the winners, their work and their captions here in the following categories: best social campaign, best display campaign, best website, best video, staff picks and the Grand Prize winner. View all the winning work here.
Bipolar disorder can feel like an out-of-control elevator, according to Allergan’s marketing campaign for bipolar treatment Vraylar, which uses patients’ descriptions of the disorder. Learn more about this campaign here.
Amag is offering a chatbot to help women who want to learn about its product for painful sex do so privately. Learn more about the initiative here.
In its first major marketing effort since being fully absorbed by Roche last year, Foundation Medicine has embarked on an educational campaign to raise awareness about the approach behind its FoundationOne CDx test. Find out more about Foundation Medicine’s advertisement.
The film looks at diabetes from the perspective of those with it. The participants talk about how they heard about diabetes from older family members, but instead of people saying — or knowing — they had a disease, they simply called it “the sugar.” Learn more about Merck’s “A Touch of Sugar” documentary here.