Here are the most popular MM&M campaign stories of 2019 featuring Cannes winners, videos, documentaries and the best of DTC.

allergan national botox day

1. Allergan declares busiest Botox day a national holiday

Allergan’s aesthetics marketing team knew that aesthetic treatments have seasonality, with spikes around the holidays, so it declared November 20 as National Botox Cosmetic Day. Learn more about what influenced this decision here.


sickkids foundation, cossette toronto, sickkids vs. campaign

2. 6 campaigns that break the status quo in healthcare marketing

Razorfish Health’s EVP, executive creative director Josh Tumelty takes a look at six campaigns which turned a blind eye to the status quo. Check out which campaigns are featured here.


3. 6 disease awareness campaigns that represent hope

Alisa Shakarian, creative director at Cambridge BioMarketing, analyzes six disease awareness campaigns that represent the first true beginning of hope — which is why these stories are so impactful and important to tell. Find out which campaigns made her list here.


breathoflife

4. GSK’s Breath of Life wins first Cannes Pharma Grand Prix in three years

After two years with no Pharma Grand Prix, Cannes Lions judges awarded their top prize to Breath of Life, a chronic obstructive pulmonary disease awareness initiative for GlaxoSmithKline by agency McCann Health in Shanghai. Find out more about this award-winning campaign.


Prescribed to Death

5. The best of DTC: More than just TV

Ogilvy Health’s Samantha Dolin ranks the year’s 10 best DTC campaigns. Spoiler: 60-second TV spots no longer rule the day. Find out which campaigns made Dolin’s list.


convince-me-to-vax contest

6. #ConvinceMeToVax winners: Grand Prize, best in video, social, display, website and staff picks

We had almost 100 submissions for our #ConvinceMetoVax initiative, which we presented for a popular vote. It’s a pleasure to share the winners, their work and their captions here in the following categories: best social campaign, best display campaign, best website, best video, staff picks and the Grand Prize winner. View all the winning work here.


7. Allergan brings bipolar experiences to life with out-of-control elevator

Bipolar disorder can feel like an out-of-control elevator, according to Allergan’s marketing campaign for bipolar treatment Vraylar, which uses patients’ descriptions of the disorder. Learn more about this campaign here.


chatbot

8. Amag launches chatbot to ease conversations about sexual health

Amag is offering a chatbot to help women who want to learn about its product for painful sex do so privately. Learn more about the initiative here.


foundation medicine

9. Foundation Medicine TV ad evokes emotion triggered by cancer diagnosis

In its first major marketing effort since being fully absorbed by Roche last year, Foundation Medicine has embarked on an educational campaign to raise awareness about the approach behind its FoundationOne CDx test. Find out more about Foundation Medicine’s advertisement.


merck, a touch of sugar

10. Merck debuts diabetes documentary ‘A Touch of Sugar’

The film looks at diabetes from the perspective of those with it. The participants talk about how they heard about diabetes from older family members, but instead of people saying — or knowing — they had a disease, they simply called it “the sugar.” Learn more about Merck’s “A Touch of Sugar” documentary here.