We made a call to all creatives to help us end inequities in our healthcare system. Here are the entries so far in our #CreateHealthEquity initiative. Interested in submitting a campaign? There’s still time to help convince the world that a lack of access to healthcare needs to stop now. Learn more and submit here.
To showcase this disturbing trend of prejudice in healthcare, we conducted an in-house experiment. In this experiment, we asked an actress to call a real 24-hour nurse helpline with emergency abdominal symptoms commonly associated with appendicitis two separate times. On the first call, she was directed to act black by using a “black name”–Lakisha Washington–and a “black voice”. On the second call, she was asked to act white by simply using a “white name”–Sarah Shields–and a “white voice.”
We then repeated those same 2 calls over 30 times, and the results were horrifyingly consistent. In every instance of the “black” identity being used, the actress was asked 5 times more questions than when using the “white” identity, suggesting there was a lack of belief associated with black versus white. Worse still, 77% of calls with the “black” identity resulted in a recommendation for a visit to an urgent care facility–the protocol for minor health issues–instead of the appropriate protocol for the urgent symptoms of an appendicitis: a visit to the ER.
The experiment was filmed and edited into a shareable online video, which was then deployed through social media platforms, influencers, and EmpowHer NY’s own channels on International Women’s Day, and received more than 7 million views on the first day alone. More important, over 1,000 people have since registered for and completed unconscious bias training through EmpowHer NY’s platform within the first week of launch. With a 415% increase in online conversations, the project engaged dozens of influencers, from Oscar-winning actresses and female directors to activists and bloggers. These results prove that there is an appetite for change in the country and the medical industry.
From diagnosis to clinical trials to treatment, we must demand equity in healthcare.
Evoke Giant came together to create a concept—a movement—to support the MM&M initiative, #CreateHealthEquity. Please note, all art and social and web property mock ups are for position only and not currently live. Thank you for consideration.
Change the Story for Health Equity
It’s time to end health disparities due to racism. Together, we can #CreateHealthEquity and advocate for equal access to quality healthcare for all.
Racism is a public health issue. Ending racism is imperative to public health, just as it is imperative to the health of our communities and our nation.
Health equality protects everyone.
It’s time to rewrite the story and demand health equality.
Health inequality is widespread problem that requires an equally widespread solution.
We’re not in this together until everyone has the same fighting chance.
Splice Agency’s contribution to the #CreateHealthEquity is grounded in educating the public on some of the troubling realities in America when it comes to disparate health outcomes. Creating a better tomorrow starts with facing the facts of today.
Here at Treepple, we create videos with personalized health information to provide increased accessibility to quality health care. Very much like individualized medicine, Treepple provides individualized health information, making it significantly more relevant, engaging, and actionable.