Everyone is all too familiar with the annoyances of acne, especially Dr. Sandra Lee, better known by her persona as Dr. Pimple Popper.

Acne is the most common skin condition in the U.S., affecting up to 50 million people annually, according to the American Academy of Dermatology.

As a board-certified dermatologist, Lee’s up-close online videos and TV series on TLC have brought widespread attention to the effects of acne and why people should take better care of their skin.

Now, Lee is using her sizable platform and influence in the dermatologic space to head an acne hormones campaign for Sun Pharma.  

Launched Wednesday, AH-ha! It’s Acne Hormones spotlights the role hormones play as an underlying cause of acne and “pop” the more common acne myths, like that the condition only affects teenagers or those with poor hygiene habits. 

The campaign utilizes graffiti-style visuals while profiling the lives of more than 20 diverse people at different stages in life who suffer from acne. AH-ha! Also highlights individual moments for people with acne in graphics and videos found on the campaign website and these promotional assets will be shared through digital media throughout the rest of the year. 

“I’m participating in the Sun Pharma campaign to help people who suffer from acne understand the crucial role that hormones play in causing the condition,” Lee said in a statement. “I also want people to know that acne caused by hormones impacts everyone regardless of gender and can happen at any age – not just in teenagers.”

Sun Pharma’s decision to create the AH-ha campaign was the result of market research that indicated people with acne have the desire to see themselves represented in product advertising but also as more than just their condition. 

“We have therefore devised the ‘AH-ha! It’s Acne Hormones’ campaign featuring Dr. Lee as a unique way to showcase the diversity of people impacted by this common dermatological condition, while also highlighting the role of hormones in the skin as the start of the acne cycle,” said Andy Nelson, VP of sales and marketing for medical dermatology at Sun Pharma, in a statement.