John Angelini is VP, creative director, Health Monitor Network.
So, what do you do all day?
I manage a department of six. We work collaboratively on all projects and spend the majority of each day designing content for our print and digital outlets. I consider myself a player/coach and maintain a heavy workload of design projects myself. I take great pride in helping to advance the careers of the team, as well as recognizing and rewarding their talent and efforts.
How would you describe life as a creative to someone who’s not familiar with your job?
I would call what we do visual communication through design and art direction. We strive to appeal to and impact patients on both educational and inspirational levels. The goal is to help them live better lives through education and motivation.
Did you ever think you’d be doing this? If not, what did you think you’d do?
I come from a family of fine-art creatives — my ambition was always directed toward corporate creative from the beginning. Becoming a “starving artist” never held much appeal for me.
What can you point to in your past and your education that prepared you for this career?
I grew up around painters, sculptors and poets — so I loved the idea of creativity. I think it’s just in my DNA. And of course there were influential teachers and colleagues throughout my career.
Any quirks in your career path? Odd jobs? Bad jobs? Cool jobs?
Early on, I worked for two weeks at a company that designed and printed peel and stick labels. Turns out they wanted me to replace a disabled colleague, so I quit.
What’s the ideal office set up for you to do your best work? Quiet? Music, and if so, what? Open work space or closed door? Home or office?
I can work in almost any environment because I honestly love what I do. I also love music — Black Angels, Black Keys, Angus Stone. Never close the door.
Name five things that help you do your job better.
- The creative team!
- Great support from senior management
- Dynamic work environment
- Top-notch Apple hardware
Our signature look is blue sky optimism. Outside, loving life and living well despite a variety of serious health conditions. We strive to inspire through real-life patient stories and have developed a nation-wide photographer network to capture motivational images of patients thriving in their everyday lives.
What piece of work/project/campaign/creation are you most proud of?
Our digital touch-screen 3D interactive medical illustrations. We created versions for every human biological system (circulatory, digestive, muscular/skeletal, etc.)
What’s your favorite color right now?
That’s like asking a writer what word he/she likes best. We use a lot of teal, coral/peach, dark raspberry and taupe.
Which individual has had the most influence on you as a creative?
Do you create on your own time? If so, what do you do and why?
I have 2 acres of land that I’ve been landscaping for years. It feels like art on a grand scale and I love being outside as well as the physical labor after working at a desk all week.
Name a single piece of work, in any medium, that gives you the greatest pleasure.
I have a photo of a black cat’s face over my dresser, cropped so all you can see are his eyes and ears over the matt. The rest of the square canvas is white space. It makes me smile almost everytime I look at it.
Name a single piece of work, in any medium, that leaves you thinking, I wish I had done that.
I have that reaction a lot with music. So many Bob Dylan examples, but I’ll say One Headlight by Jacob Dylan (Wallflowers). It’s an inspired blend of melody and lyrics.
Name a single work, in any medium, that leaves you wondering, How the hell did they do that?
Many works of architecture. For example, the Milan cathedral — how the hell did they design and begin construction on that in 1386?
If you weren’t doing this, what would you be doing?
In reality there is nothing I’d rather be doing. But I’ve always thought it would be great to help underprivileged children in some way.
How do you recharge?
Passively, I love to read fiction. Actively, I work my body hard at the gym until the stress melts away. I practice yoga in my office and at home.
What’s your happy place?
Sunday afternoon during a winning NY Giants season.
Pastel or oil? Pastel
Sound or vision? Vision
Strings or horns? Strings
Clear or cluttered? Clear
Morning or night? Morning
Design school or liberal arts? Design School