Organon and MODHealth have teamed up to raise awareness of women’s health through the recent Through Her Eyes campaign. 

The female-led agency produced the nearly 90-second spot for the Merck spin-off, in which a young girl ages and pursues her goals in life before a group of women say ‘I see’ in different languages.  

The two organizations stated that the advertisement will be displayed in several countries and emphasize the cultural and regional differences that affect healthcare access for women. 

MODHealth itself was the creation of CEO Nina Stanley, who started the firm after dealing with years of misdiagnoses before discovering she had a rare heart condition. Stanley said she aimed to make sure that MODHealth’s mission focused on expanding reliable access to quality healthcare to and supporting greater gender parity across the industry.

“This was a female-led production and we made every effort we could to have a woman be in every part of this project, down to the composition of the one-of-a-kind custom music piece,” Stanley said in a statement. “To ensure that the audience feels heard and acknowledged, representation in every stage of the creative process for healthcare-related projects is essential.” 

Kate Vossen, Head of Corporate Communications at Organon, applauded Through Her Eyes and said she “couldn’t think of a more natural match,” in terms of the two companies collaborating.

“Nina’s first-hand experience is one that is relatable to so many women across the healthcare spectrum and exactly the type of experience we hope to change,” Vossen said in a statement. “The background and devotion of the MODHealth creative team to this mission made this video special. We hope the message impacts viewers, and they sense the passion that went into creating it.”

Earlier this year, Organon appointed Meghan Rivera as U.S. managing director, joining the company following a stint at digital therapeutics maker Akili Interactive.