Want people to get their flu shots? Create campaigns that tap into altruism
Data science firm Civis Analytics studied the effectiveness of three flu-shot messages.
Campaigns
American Lung Association turns cancer into a true crime killer
The organization’s latest awareness campaign is taking cues from true crime shows.
6 campaigns examining drug and alcohol addiction
Lacey Christman, group creative director at Carling Communications, examines ads that depict drug and alcohol addiction.
Hard realities in phase two of ‘The Truth About Opioids’
The campaign from Ad Council, Truth Initiative and the White House Office of National Drug Control Policy kicked off in June.
Why pharma should start paying more attention to Instagram
Facebook Health’s Danielle Salowski and Merck’s Nancy Nolan shared best practices for Instagram at Digital Pharma East in Philadelphia.
6 campaigns heavily debated at Cannes Lions 2018
FCB Health chief creative officer Rich Levy analyzes six campaigns the jury debated long and hard at this year’s Cannes Lions International Festival of Creativity.
Schick Hydro celebrates modern masculinity with The Man I Am campaign
The push features several non-actor influencers and Cleveland Cavalier Kevin Love.
FDA turns attention to vapes in latest version of Real Cost anti-tobacco campaign
An estimated 10.7 million teens are vaping or thinking about it.
6 campaigns that break the status quo in healthcare marketing
Razorfish Health’s Josh Tumelty analyzes six campaigns that break the status quo in healthcare marketing.
How pharma fuses behavioral science and tech for brand marketing
Two campaigns tap tech and behavioral science techniques to encourage healthier behaviors
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