Campaigns

Campaigns

6 campaigns that use empathy to drive brand storytelling
6 campaigns that use empathy to drive brand storytelling
Kevin Zitzman
January 27, 2021
5:00 am

Amy Fortunato is the VP, creative director at The Bloc.

6 campaigns that blend user-experience, empathy and motivational messaging
6 campaigns that blend user-experience, empathy and motivational messaging
Carrie Gavit
December 10, 2020
5:00 am

Greg Dosman is group associate creative director of MicroMass Communications.

WATCH: Oura Ring unveils new brand spot
WATCH: Oura Ring unveils new brand spot
Larry Dobrow
December 3, 2020
3:32 pm

In it, the wearable brand encourages consumers to listen to their bodies.

FDA’s Center for Tobacco Products issues $900m Real Cost RFP
FDA’s Center for Tobacco Products issues $900m Real Cost RFP
Thomas Moore
December 3, 2020
8:34 am

The government agency is looking for firms to continue work started in 2014 with several add-ons.

What the government’s COVID-19 vaccination campaign will look like
What the government’s COVID-19 vaccination campaign will look like
Thomas Moore
November 23, 2020
8:55 am

The federal government and the private sector will have their work cut out for them encouraging people to get the vaccine, and telling them how to do so.

HHS to go ahead with $250m ‘defeat despair’ COVID-19 campaign, but without celebrities
HHS to go ahead with $250m ‘defeat despair’ COVID-19 campaign, but without celebrities
Thomas Moore
November 16, 2020
9:49 am

The push was put on hold last month after HHS Secretary Alex Azar called for its review.

6 campaigns that influence behavior for our well-being
6 campaigns that influence behavior for our well-being
Carrie Gavit
November 11, 2020
2:28 pm

Deborah Ciauro is executive creative director of Ogilvy Health.

Weber Shandwick wins potential $50m CDC flu vaccine comms account
Weber Shandwick wins potential $50m CDC flu vaccine comms account
Thomas Moore
October 26, 2020
8:43 am

The work includes promotion of the influenza vaccine and some crisis work.

Wunderman Thompson launches push to communicate with late-stage breast cancer patients
Wunderman Thompson launches push to communicate with late-stage breast cancer patients
Ray Pelosi
October 22, 2020
8:58 am

The effort takes into account differences between these patients and oft-targeted early-stage ones.

Golin loses appeal of $6m California anti-tobacco RFP
Golin loses appeal of $6m California anti-tobacco RFP
Thomas Moore
October 20, 2020
9:45 am

The state’s Department of Health confirmed Rally’s win of the account.

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