First Look: NYC’s Metropolitan Transportation Authority debuts artful pro-mask campaign
The effort is part of the agency’s broader “Operation Respect” push.
Campaigns
Takeda campaign urges adults with ADHD to see their condition differently
Many adults with ADHD will shut down when reminded of their symptoms, Takeda’s research found.
Tennis player Caroline Wozniacki joins UCB campaign for women with chronic inflammatory conditions
Wozniacki will be a spokesperson for Advantage Hers, a health initiative raising awareness for women with chronic inflammatory diseases.
6 campaigns that effectively tell a visual story
Stephanie Murin, chief creative officer, Artcraft Health
Watch: AstraZeneca unveils ‘We Are Survivors’ spot
Branded campaign for Brilinta, featuring Bob Harper, arrives on the heels of “Survive Today” PSA.
American Lung Association campaign urges parents to talk about vaping with teens
The American Lung Association launched a vaping campaign in partnership with the Ad Council and created by Hill Holliday.
HHS plans mega $250m ‘defeat despair’ COVID-19 campaign
However, critics are marveling at the size of the push and worrying it will be politicized.
Illinois compares masks to seat belts in its effort to encourage people to wear them
The state of Illinois worked with Civis Analytics to conduct research for its mask-wearing campaign.
How COVID-19 changed Walgreens’ annual flu campaign
The campaign was filmed remotely and featured actual families that have been quarantining together during the pandemic.
Zocdoc takes lighthearted approach to healthcare in first national TV campaign
The online appointment booking service promotes its platform and expansion into telehealth.
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