ViiV tells stories of black gay men on stage to address HIV disparities
“As Much As I Can” tells the stories of HIV and black gay and bisexual men, who see large health disparities.
Campaigns
Ad Council teams with musicians in suicide-prevention effort
The campaign includes support from artists Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling.
6 campaigns that use humor to drive behavior change
Ashley Schofield is cofounder and creative lead, Brick City Greenhouse.
Inside two campaigns that unlock the broad potential of behavioral marketing
MM&M examines two behavioral marketing campaigns that go beyond outlining a series of preventative actions and into the realm of addressing ingrained habits and biases.
The best creative work, so far, to #InspireTheEnd of gun violence
While entries are still open, we’ve received some work that’s worth sharing now. We present four of the submissions here.
Rice Krispies Treats helps children with autism go back to school with ‘love notes’
Edelman developed the creative and earned media strategy for the campaign.
Introducing Chops: Steve Madden’s weekly column about creative, and the people behind it
There’s always a backstory.
Be part of the solution: Contribute to MM&M’s #InspireTheEnd — Gun Violence initiative
We’re issuing a call for work to help us fight a virulent disease in our midst — gun violence.
6 campaigns that bring imaginative thinking to healthcare marketing
Ross Thomson, chief creative officer at Greater Than One, highlights campaigns that bring the enthusiasm to the clients.
Foundation Medicine TV ad evokes emotion triggered by cancer diagnosis
The ad is part of the diagnostic firm’s educational campaign that seeks to raise awareness of the need for comprehensive genomic profiling.
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