Campaigns

Inside the National Abortion Federation’s #ItsYourCall campaign
Inside the National Abortion Federation’s #ItsYourCall campaign
Eric Berger
January 12, 2023
10:47 am

The organization partnered with celebrities and creative agencies to reach abortion seekers.

Danny Trejo calls out fakes to raise awareness about the dangers of counterfeit medicine
Danny Trejo calls out fakes to raise awareness about the dangers of counterfeit medicine
John Newton
January 9, 2023
1:56 pm

The Bad Meds campaign from the Alliance of Safe Online Pharmacies Foundation and the National Association of Boards of Pharmacy targets illegal online pharmacies.

Gyms Planet Fitness, Anytime Fitness clap back at Equinox’s We Don’t Speak January campaign
Gyms Planet Fitness, Anytime Fitness clap back at Equinox’s We Don’t Speak January campaign
Diana Bradley
January 6, 2023
3:21 pm

Equinox received backlash after forbidding members from joining in the resolution-filled first day of the year.

GSK wants consumers to wake up to the risk of shingles
GSK wants consumers to wake up to the risk of shingles
John Newton
January 3, 2023
3:00 pm

Shingles is Sleeping embodies an innovative approach to reaching Hispanic consumers.

Haunting anti-gun PSA is an ode to the parents who lost a child
Haunting anti-gun PSA is an ode to the parents who lost a child
Sabrina Sanchez
December 27, 2022
5:15 am

The PSA created by DDB agency Rodgers Townsend reimagines “Carol of the Bells” with the sound of falling shell casings.

Project Unloaded recruits TikTok creators for anti-gun campaign
Project Unloaded recruits TikTok creators for anti-gun campaign
Brandon Doerrer
December 21, 2022
11:15 am

Safer Not Using Guns reaches out to teens about the dangers of guns.

Eisai, METAvivor campaign imagines a different approach to breast cancer
Eisai, METAvivor campaign imagines a different approach to breast cancer
John Newton
December 19, 2022
1:53 pm

The latest installment of the #ThisIsMBC initiative profiles 12 people living with metastatic breast cancer.

Ad Council, Meta tell parents to Drop the F*Bomb in fentanyl awareness effort
Ad Council, Meta tell parents to Drop the F*Bomb in fentanyl awareness effort
Jack O'Brien
December 14, 2022
10:17 am

The campaign’s goal is to encourage parents nationwide to understand the prevalence of fentanyl overdoses.

Firefighter-turned-influencer approaches cancer convos with a sense of humor
Firefighter-turned-influencer approaches cancer convos with a sense of humor
John Newton
December 12, 2022
2:09 pm

Jason Patton is the star of three 90-second spots from DetecTogether and Cactus that raise awareness of cancer.

How one organization is tackling underage drinking
How one organization is tackling underage drinking
Eric Berger
December 6, 2022
3:24 pm

Responsibility.org is targeting individuals and businesses that might illegally supply minors with alcohol.

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