Campaigns

Back to the (doctor’s) office with Labcorp
Back to the (doctor’s) office with Labcorp
John Newton
March 15, 2022
2:48 pm

The testing giant’s campaign encourages patients to return to regular preventative screenings — or embrace them for the first time.

Novavax seeks to sway the vax skeptics
Novavax seeks to sway the vax skeptics
John Newton
March 10, 2022
8:30 am

The company becomes the latest to take a stab at building trust in vaccines – including its own, which hasn’t yet been approved by the FDA.

The Colon Cancer Coalition sets off on its ‘Mission to Uranus’
The Colon Cancer Coalition sets off on its ‘Mission to Uranus’
John Newton
March 7, 2022
3:52 pm

The organization brings proudly juvenile humor to a comprehensive awareness effort.

‘The Last I’m Sorry’ turns to billboards to reach individuals in abusive relationships
‘The Last I’m Sorry’ turns to billboards to reach individuals in abusive relationships
John Newton
March 1, 2022
3:05 pm

The campaign was devised by Safe In Harm’s Way, DomesticShelters.org, the Out of Home Advertising Association of America and healthcare marketing firm Neon.

Dry eyes? Mandy Moore and Lumenis are on the case
Dry eyes? Mandy Moore and Lumenis are on the case
John Newton
February 23, 2022
5:15 am

Lumenis Vision is banking on its high-profile brand ambassador to raise awareness about dry eye and the company’s light-based treatment.

Weight loss, reimagined: Gelesis’ Plenity changes the conversation
Weight loss, reimagined: Gelesis’ Plenity changes the conversation
John Newton
February 14, 2022
2:59 pm

The campaign heralding the prescription weight-loss product responds to cultural shifts in the perception of weight management.

Canada’s Scarborough: Fair, focused on inequities in healthcare
Canada’s Scarborough: Fair, focused on inequities in healthcare
John Newton
February 7, 2022
3:08 pm

The “Love, Scarborough” campaign is designed to raise awareness of disparities, encourage donations to network hospitals.

Health insurance and health disparity: Connecticut group tries to bridge the gaps
Health insurance and health disparity: Connecticut group tries to bridge the gaps
John Newton
January 31, 2022
4:37 pm

Access Health CT, Connecticut’s health insurance marketplace, launches an effort to increase the number of the insured in non-white populations.

Jennifer Aniston – and Jennifer Aniston – talk insomnia
Jennifer Aniston – and Jennifer Aniston – talk insomnia
John Newton
January 24, 2022
4:28 pm

In Seize the Night and Day, a campaign by Quviviq maker Idorsia, Aniston and a doppelganger discuss the deleterious effects of prolonged sleeplessness.

EHE Health pushes experience, evolving proposition in brand revamp
EHE Health pushes experience, evolving proposition in brand revamp
John Newton
January 18, 2022
3:00 pm

The century-old firm presses its bona fides as “the originators and innovators of preventative health care.”

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