Behind the scenes of Neon’s Pharma Cheese Exhibition
The agency set up an art gallery in NYC featuring healthcare advertising clichés, plus a website that generates bland pharma ads.
Campaigns
Stigma, isolation and a generation ‘forgotten by society’: pharma marketers’ encounter with sickle-cell patients
While launches for two new sickle-cell treatments get underway, drugmakers find that their disease marketing work has just begun to scratch the surface.
Concentric’s Jesse Kates: No Country for Old Men, treasure hunting and odd jobs
Jesse Kates is EVP, executive creative director at Concentric Health Experience.
Watch: Indivior shows patients on top of their opioid recovery – literally
The company released a TV ad for its opioid use disorder treatment Sublocade.
“Did they hire Walter White to come up with this messaging?”: Industry reacts to South Dakota meth campaign
South Dakota’s “Meth. We’re on it” awareness campaign faced criticism this week.
Allergan declares busiest Botox day a national holiday
National Botox Cosmetic Day is based on one data point from external research.
Q&A with Spectrum Science’s Justin Rubin: Fedoras, Grateful Dead and being a dreamer of dreams
Rubin on his life as a creative and how he got there.
FDA expands vaping education efforts to middle schoolers
The number of middle schoolers who vape doubled between 2018 and 2019 to 1.2 million.
Alzheimer’s Association, Ad Council create podcast to promote early detection
The campaign features interviews with five notable Alzheimer’s activists.
Children with epilepsy find a friend in Alexa-based Ella the Jellyfish
Eisai tapped into voice technology to give children with Lennox-Gastaut Syndrome and their caregivers a way to play.
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