Charity Williams, patient marketing director at UCB, said it was critical for the Make HStory campaign to incorporate real patients, physicians and influencers to underscore the impact of HS.
Lessons from 20 years of Dove’s Campaign for Real Beauty
On the 20th anniversary of the iconic campaign, Campaign US asked industry experts why they think the platform continues to endure — especially during a time when inclusion is facing pushback.
Femtech Elvie highlights postpartum issues with Times Square billboard
FCBCure partnered with Clean + Healthy on Toxic Tampons to deliver their message about the need for healthier menstrual products to New York legislators.
Ad Council, IDPH take stand against firearm suicide in Pause to Heal effort
The brand’s newest global brand ambassador delivers a new tagline in the recent creative, and adorns a new product line that defies ageist expectations.