Campaigns

Mary J. Blige reteams with Hologic on screening awareness push
Mary J. Blige reteams with Hologic on screening awareness push
John Newton
August 29, 2022
1:59 pm

Blige plans to use her upcoming tour as a platform for awareness of the need for regular health screenings.

Merz Aesthetics enlists Joe Jonas to reach younger consumers
Merz Aesthetics enlists Joe Jonas to reach younger consumers
John Newton
August 22, 2022
1:44 pm

Beauty on Your Terms campaign represents a chance to appeal to different demographics, specifically both men and women in their 20s and 30s.

How brands can engage audiences on TikTok via search
How brands can engage audiences on TikTok via search
Chris Daniels
August 22, 2022
11:59 am

TikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort.

How not to talk to kids about vaping, via the Ad Council and American Lung Association
How not to talk to kids about vaping, via the Ad Council and American Lung Association
Eric Berger
August 10, 2022
10:02 am

The #DoTheVapeTalk campaign comes amidst reports that the number of high-school students who vape has recently declined.

SHST gets real with campaign for safe injection site
SHST gets real with campaign for safe injection site
John Newton
August 9, 2022
11:07 am

The campaign attempted to appeal to fence-sitters, rather than ‘determined naysayers.’

TikTokers @ashxlevi, @paulasojoro go back to school for Buoy Hydration
TikTokers @ashxlevi, @paulasojoro go back to school for Buoy Hydration
John Newton
August 1, 2022
2:10 pm

A short film, also featuring @avgdiabetic and @beautifullybroken_rw, encourages people with chronic illnesses #ToBeSeen.

5 campaigns that use music to heal
5 campaigns that use music to heal
Mindy Telmer, EVP, executive creative director, Greater Than One
August 1, 2022
10:57 am

Greater Than One’s Mindy Telmer breaks down campaigns that use the power of music.

First Look: Neve Campbell gets bloody for the American Red Cross
First Look: Neve Campbell gets bloody for the American Red Cross
MM+M Staff
July 27, 2022
4:41 pm

To highlight the need for donations, ‘A Bloody Nightmare’ runs through a host of horror-film tropes.

‘Biggest Loser’ trainer partners with AZ on CPR, defibrillator training
‘Biggest Loser’ trainer partners with AZ on CPR, defibrillator training
John Newton
July 25, 2022
3:32 pm

The effort marks the latest manifestation of the longstanding partnership between the pharma giant and TV trainer Bob Harper, a heart attack survivor himself.

Olympian Gail Devers, NBA mom Wanda Durant lead Horizon’s Graves’ disease push
Olympian Gail Devers, NBA mom Wanda Durant lead Horizon’s Graves’ disease push
John Newton
July 18, 2022
12:57 pm

The month-long effort will be bolstered by social and audio components.

  • From Our Partners