Campaigns

<i>Queer Eye</i> designer sets sights on rare blood cancer in GSK effort
Queer Eye designer sets sights on rare blood cancer in GSK effort
Lecia Bushak
November 13, 2023
4:47 pm

Queer Eye star Thom Filicia is the face of the Mapping Myelofibrosis campaign, a new initiative GSK is launching to raise awareness about the disease.

The Ad Council has a Really Scary PSA on the dangers of distracted driving
The Ad Council has a Really Scary PSA on the dangers of distracted driving
Lecia Bushak
November 13, 2023
12:45 pm

The Ad Council, in partnership with National Highway Traffic Safety Association and ad agency Organic, launched a 30-second video to raise awareness about the risks of using your phone while driving.

Intuity Medical’s nakedly honest approach to raising diabetes awareness
Intuity Medical’s nakedly honest approach to raising diabetes awareness
John Newton
November 13, 2023
12:34 pm

Customers desire for discretion and convenience when it comes to Intuity Medical’s POGO Automatic blood glucose monitoring inspired the campaign’s spots.

Former NFL star Kyle Rudolph juggles a blue balloon for Medtronic
Former NFL star Kyle Rudolph juggles a blue balloon for Medtronic
Jack O'Brien
November 10, 2023
4:52 pm

Rudolph, who played in the NFL for more than a decade before retiring to start a career as a sports analyst, is supporting Medtronic’s campaign alongside actress Jennifer Stone.

Lysol created an ‘Air-aoke’ pop-up to fight germs spread via singing. Here’s why
Lysol created an ‘Air-aoke’ pop-up to fight germs spread via singing. Here’s why
Eric Berger
November 9, 2023
3:00 pm

The campaign involved actress and singer Christina Milian and musician SidClusive.

End of daylight saving time got you tired? Calm says it’s here to help
End of daylight saving time got you tired? Calm says it’s here to help
Eric Berger
November 9, 2023
11:00 am

The meditation app launched a campaign based on its research and calls to a new hotline.

Why the principal of Hanft Projects is giving poop a PR campaign
Why the principal of Hanft Projects is giving poop a PR campaign
Eric Berger
November 8, 2023
2:30 pm

Adam Hanft wants more people to realize the medical benefits of their waste.

Premera’s ad campaign reflects changing employee expectations in healthcare
Premera’s ad campaign reflects changing employee expectations in healthcare
Jack O'Brien
November 7, 2023
12:15 pm

Premera Blue Cross teamed with its longtime creative agency partner Copacino + Fujikado for a trio of 30-second ads that highlights the camaraderie among coworkers in the office.

McGruff the Crime Dog bites down on counterfeit drugs
McGruff the Crime Dog bites down on counterfeit drugs
John Newton
November 6, 2023
1:19 pm

A PSA featuring McGruff the Crime Dog shines a light on the costs of counterfeit pharmaceuticals.

The Ad Council, CDC want people battling substance abuse to Start with Hope
The Ad Council, CDC want people battling substance abuse to Start with Hope
Jack O'Brien
November 3, 2023
10:53 am

The Start with Hope campaign released three 30-second commercials featuring people detailing their personal substance use battles and willingness to seek help to change their behaviors.

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