Figs pulls ad. How should the scrubs brand handle future marketing efforts?
The brand’s latest ad offended female healthcare pros.
Campaigns
Stalled HHS coronavirus ad campaign sought to capitalize on star power, but public-health push came too late
The Department of Health and Human Services drafted public health officials and celebs to push a “defeat despair” message. But if this qualifies as an embrace of science, it’s too late.
Breast cancer organizations turn to gaming to fill live event gap
Groups are pivoting to gaming and gamification as COVID-19 limits in-person fundraising opportunities.
6 campaigns that build meaningful healthcare brands
Denis O’Keefe is SVP, executive creative director at Merge.
First Look: Memorial Sloan Kettering debuts campaign urging continuity in cancer care
New ad addresses the second public-health crisis of skipped treatment
‘Hair and makeup may not be available:’ Inside the COVID-era Sunovion/AbelsonTaylor shoot for Latuda’s ‘Real Expressions’
Shot during the pandemic by talent in 17 “quarantine pods,” the spot represents a triumph of logistics and perseverance under challenging circumstances.
Watch: Zocdoc’s telehealth-focused ‘Migraine’ spot
Ad spotlights the ease of finding, booking in-network care.
California $6m tobacco-control campaign decision under appeal
The state is reviewing its call to award the seven-figure campaign to Rally.
Watch: Phonak’s new ‘Wonder of Sound’ spot
The ad introduces the company’s Paradise hearing device.
Doctors find safe spaces to discuss mental health in FCB Health initiative, Disappearing Doctors
FCB has partnered with Sermo, Haymarket Media Group and the National Suicide Prevention Lifeline.
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