The spot uses “a love story” to bring attention to Parkinson’s disease psychosis drug Nuplazid.
Axogen’s campaign for its Resensation surgical procedure uses patient testimonials to explain the loss of feeling following mastectomies.
The campaign, ImpediMed’s first-ever DTC effort, aims to encourage regular testing.
The American Heart Association’s multilingual “Stay Fuerte for All” campaign addresses vaccine misinformation using straightforward language.
A collaboration uses music to reach young people with a public nutrition message.
Kyowa Kirin’s “Treat the Blood, Treat the Skin” campaign attempts a simultaneous appeal to physicians and patients.
Akili Interactive placed emotional warmth and authenticity at the center of its “Made for the Mind You Love” push for ADHD video game EndeavorRx.
The Merck spinoff hopes to generate better dialogue around unintended pregnancies.
The campaign’s goal is empowering women to take an active role in their gynecological health.
GlaxoSmithKline uses a bright palette and lively animation to raise awareness about the prevalence of whooping cough in adults.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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