With less than two months to go before the November elections, sexual health telehealth company Hey Jane’s latest campaign encourages people to get out to vote — by highlighting abortion rights as the front-and-center issue.

The voter engagement campaign, which Hey Jane says is non-partisan, aims to “inspire people who are passionate about reproductive freedom to vote.”

The campaign website includes a variety of steps and checklists that guide users to getting registered to vote. It also helps users determine what polling place they’ll vote at or whether they’ll request a mail-in ballot; and offers options for people who want to volunteer with a ballot measure organization to encourage others to vote as well.

Following the overturning of Roe v. Wade in 2022, abortion laws have been left to the states. Since then, abortion has become Democrats’ biggest pillar to rally voters around — both in President Joe Biden’s campaign in 2019 and Vice President Kamala Harris’ current presidential campaign.

Some 10 states — including Arizona, Florida, Colorado and New York — will be voting on abortion measures on November 5. They make up the most abortion-related measures on ballots for a single year on record.

Hey Jane defines the campaign name “Roevember,” a portmanteau of Roe and November, “used to emphasize the importance of abortion rights in U.S. elections.”

“At Hey Jane, we’re working to create a world where everyone has access to quality reproductive and sexual health care whenever and wherever they need it — and this election, voters have the opportunity to make clear that they support this vision,” the company wrote.

Hey Jane provides access to medication abortion like mifepristone, which has also been part of the reproductive rights debate.

Last year, anti-abortion groups sued the Food and Drug Administration (FDA) over its approval of mifepristone and its efforts to expand access to the pill. But in June, the Supreme Court rejected the anti-abortion groups’ attempt to curb access to the drug.

Mifepristone is still fully approved under the FDA and the agency allows people to receive prescriptions through telehealth services like Hey Jane and Aid Access.

The “Ready for Roevember” campaign launched on September 17, Voter Registration Day, and will run through November 5.