Campaigns

The 2017 DTC Report: All the data in one place

Drugmakers again spent more on DTC advertising in 2016 than the year before.

March 29, 2017

11:00 am

From the April 01, 2017 Issue of MM+M - Medical Marketing and Media

From Our Partners

Partner Content

Pulling at the threads of HCP marketing in an age of data privacy

Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward.

Partner Content

Why success with HCP engagement tech requires a human touch

Making HCP engagement technology work for you goes beyond choosing the right software. It requires a great platform, the right people, and a great plan.

Partner Content

The health data ‘dream state’

How condition-specific audience segments can lift your brand beyond traditional targeting.

Partner Content

Redefining patient centricity at the point of care

How digital engagement is empowering patients to make better healthcare decisions.

HAYMARKET MARKETING COMMUNICATIONS:

HAYMARKET MARKETING COMMUNICATIONS:

Quick Links

The 2017 DTC Report: All the data in one place

MM+M Women of Distinction

From Our Partners

Partner Content

Pulling at the threads of HCP marketing in an age of data privacy

Partner Content

Why success with HCP engagement tech requires a human touch

Partner Content

The health data ‘dream state’

Partner Content

Redefining patient centricity at the point of care

Thank you for accessing MM+M.