Zocdoc has debuted “Migraine,” the first TV spot touting its telehealth-scheduling feature. Part of Zocdoc’s “Healthcare, But Easy” campaign, the ad shows how Zocdoc can help mitigate the frustrations involved in finding and accessing in-network care.
The spot depicts a patient suffering the worst imaginable migraine headache – one aggravated by her partner’s loud, working-from-home corporate-speak – and then learning how easy it is to book a telehealth appointment through Zocdoc’s app.
While Zocdoc is known for its in-person booking platform, “Migraine” is designed to position the company as a competitor to telehealth mainstays like Teladoc and TalkSpace. The company reports that, since launching its “Really Hurts” spot in late August, it has drawn 20% more users to its platform.