CMI Media Group, a 2022 MM+M Agency 100 honoree, announced Tuesday the addition of three leaders to its audience intelligence group, which spearheads audience strategy and social intelligence.
Liz McShea will join as group VP of audience intelligence. McShea brings a background in research and social intelligence at companies including ListenLogic and AstraZeneca.
Meanwhile, Rick Johnson is stepping into the role of VP of intelligence solutions. In that position, he’ll lead the market research and social intelligence teams and drive opportunities with the CheckUp and Media Vitals research tools. Johnson previously worked at Aetna/CVS Health.
Additionally, the company announced it is elevating Fabian Henault to VP of market research. Henault has been with the agency since 2020 after previous stints at Cello Health Insight and Symphony Health.
The audience intelligence group is designed to provide data insights to clients, and lead to media-mix optimization and improved engagements.
“Our audience intelligence practice brings unmatched human-centered capabilities to our healthcare clients and enables them to truly put their patients and HCPs at the center of everything they do, while delivering on health and business KPIs,” CMI Media Group CEO Dr. Susan Dorfman said in a statement.
“By ensuring every decision is driven by human insights from the start, we can help our clients to provide their patients and HCPs with what they need and want, often before they themselves recognize that need,” Julie Hurvitz Aliaga, EVP of innovation, content and partnerships at CMI Media Group, added.
This marks the latest news coming out of CMI Media Group, which unveiled a partnership with IBM Watson in September to utilize its Advertising Accelerator tool to boost its healthcare marketing efforts.
