Familiar names highlight Pfizer’s Q2
Historical big earners once again performed for Pfizer in Q2, while Ibrance broke the $1 billion barrier.
Commercial
Study: 77% of young people exposed to Truth ads don’t plan to smoke
The Truth Initiative surveyed 9,000 young people to determine whether its campaign was really working.
Pharma’s med-ed backing rises for fourth straight year
Data on medical education spending show a continued increase in investment from the pharma and medical device industries.
Stelara highlights J&J’s Q2 performance
The company posted a sales increase of 10.6% in the second quarter.
Allergan gets candid about birth control in Lo Loestrin Fe campaign
The campaign is appearing in millennial- and women-focused outlets such as Refinery29, Instagram, Bravo!, HGTV, and Cosmopolitan.
The caregiver’s journey is a highly personal one. A study examined their role in treatment decisions
Caregivers are intimately involved in patient health, and that includes deciding on treatments, a new study suggests.
Bayer dropped pitchwoman for bobblehead to save money: lawsuit
The lawyer for former spokesperson Phoebe Jonas said Bayer created “a big headache for everyone.”
Cancer organizations get marketing tips from consumer brands to improve patient education
The partnerships came about after the Multiple Myeloma Research Foundation and Kantar Health conducted a study on cancer patients’ knowledge gaps.
Inside pharma’s trust problem
Public trust in the pharma industry has taken a dip, according to recent data. Do actual patients agree?
Biogen, MyMSTeam social network launch patient education resource
The goal of the product is to educate MS patients about the effect the disease has on cognition.
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