Advertising in medical journals was more or less flat year over year in 2018, with a 1.1% decline from $535.9 million to $530.1 million. But there were plenty of pockets of encouraging news if you looked for them: All five of the top revenue medical journals increased their volume of ad pages during 2018, with the Journal of the American Medical Association enjoying a nearly 33% jump. Here’s a deeper look at how 2018 played out.
Source: Kantar Media, Journal Ad Review. Copyright 2019 Kantar Media
From the March 01, 2019 Issue of MM+M - Medical Marketing and Media
