The majority of client-side marketers and communicators surveyed by Campaign US, PRWeek, MM&M, and DMN said the election of Donald Trump as president will not have a significant impact on their 2017 budgeting.
Nearly 40% of the survey’s 700 respondents said they plan to boost their marketing budget in 2017, but only 25.7% said the newly installed president was a significant factor in the decision.
Similarly, almost one in three brand execs (31.6%) said they intend to increase their communications budgets this year, but 60.6% of respondents say President Trump was not a significant factor in that decision. Only about 22% said his election was “significant” or “very significant” from a budgeting point of view.
For example, CNN reports some West Coast tech companies and their PR partners are scheduling for people to be up at 3 a.m. local time to react to a possible Trump tweet. One respondent named monitoring as their biggest change, having updated monitoring terms to include “Trump” and other public policy terms relevant to their business.
Another survey respondent said they canceled a major expansion of their TV studio as a result of the election: “PR is tied very closely to the economy, and Trump makes everything unstable.”
Another respondent said: “We are basically in crisis management mode already because of the erratic behavior of the Trump administration.”
A total of 727 respondents participated in the online survey, which was carried out between January 21 and 25. The sample included marketing and communications leaders from the latest Fortune 1000 list.
PRWeek, Campaign US, MM&M, and DMN are owned by Haymarket Media Group.